4 Marketing Insights to Drive New Patient Attraction
1) Consumers expect more now than ever.
Over the past 5 years, consumer expectations have increased by 20% or more. Many businesses are struggling to keep up, fighting to fit today’s customer into yesterday’s routine.
Action: Take the time and run inventory on what it’s like to be a customer today – notice how much it’s changed! What are your own expectations in ‘real-life’ with service providers and when you’re not working in the practice? This is the real measure – and the real source of competition in the future. Will you keep up?
2) How are you any different?
Those increased expectations come with commoditization – which means more and more patients will think that “a dentist is a dentist is a dentist.” – even if you know better.
Action: Focus on finding truly creative ways to differentiate yourself from others in your market – and keep this in mind to balance everything out: the most recent research shows that focusing your service model purely on delighting your patients with things that you consider unique isn’t panning out like it used to. Focus on making the experience as EASY and predictable as possible, and you’ll win big with patients.
Today’s world is moving fast and we are all pulled in a million directions at any given moment. Focus on taking unnecessary effort out of your relationship with patients and you stand to ward off disloyal behavior by nearly 4X! This is one reason the Smile Protection you offer is so powerful with engaging patients and proactively addressing a smooth, easy experience right from the start.
3) Successful practices tap into emotion.
Today more than ever brands of all sizes and reach are emotionally driven. People will be attracted to, and back to, your practice when they really believe in what you stand for, and they like the feeling you give them throughout their end to end experience.
Action: Focus your team on the power of emotion and highlight opportunities for tapping into that power across the entire patient experience in your practice.
4) Map out a plan for max results.
This one is ALL action.
New patient attraction is the number one priority of any dental practice, but it often falls by the wayside as other issues take over in the day to day whirlwind. But the reality is without patients there is no practice!
We’ve teamed up with with Dr. Anissa Holmes and the Delivering Wow team to bring you something special. You’ve likely seen or heard about Dr. Holmes by now – and as one of the leading experts in dental marketing, she’s trained and coached startup practices and million dollar practices, practice owners, dentists, and dental professionals on dental marketing and practice growth strategies across the globe.
Dr. Holmes and Delivering WOW are hosting a 21 Day Marketing & Practice Growth Challenge!
Delivering WOW’s Marketing & Practice Growth Challenge goes live on Monday, August 12 and lasts until Friday, August 30!
This will be a 3-week challenge where you will:
- Create your 12-Month Marketing Plan
- Launch your 1st or next marketing campaign
- Implement whiteboards in your practice to reverse-engineer your goals for more success and more profit.
If you have been stuck with trial-and-error marketing…
If you’ve tried to grow and market your dental practice in the past and are wanting faster results…
If you have not been able to grow your practice by at least 24% year over year…
If you want to reverse-engineer your success so you know exactly what to do to see more growth and profits in your practice…
The Delivering WOW Marketing & Practice Growth Challenge is for you!
Reasons to save your spot now:
- The challenge is ONLY $47, and doors close on Sunday, August 11 at MIDNIGHT ST
- You save 20% off your registration when you use the code DENTALWARRANTYCHALLENGE at checkout!
- Because we want to pay it forward, whenever you use your discount code DENTALWARRANTYCHALLENGE at checkout, your $47 entry fee is donated directly to Smiles for Life.
It’s not every day you get an opportunity to grow your practice at a discount price AND do good at the same time!
Save your spot here and don’t forget to use the code DENTALWARRANTYCHALLENGE at checkout!
If you’re wanting to skyrocket your growth in the 2nd half of 2019, now is the time!
We’ll see you in the challenge …